Gavin Keulks

Scholarship

For both general and specialized audiences, organized by theme.

Contemporary Fiction (Amises, Rushdie, Winterson)

  • “Staging Amis: Autobiography and Autofiction.” The Cambridge Companion to Martin Amis. Cambridge University Press, 2026. 211–27. Also the Introduction, 1–10.
  • “‘No less than we deserve’: the Traditional Roots of the Amises’ Contemporary Satires.” Critical Engagements 3.2 (satire issue, Winter 2010): 35–51.
  • “‘Preferring the composite darkness’: Trauma Theory and Narration in The Ground Beneath Her Feet and Shalimar the Clown.” Rushdie the Novelist: from Grimus to The Enchantress of Florence. Ed. Meenakshi Bharat. Pencraft International, 2008. 247–63.
  • “New York, Los Angeles, and Other Toxicities: Revisiting Postmodernism in Rushdie’s Fury and Shalimar the Clown.” The Mourning After: Attending the Wake of Postmodernism. Eds. Neil Brooks and Josh Toth. Rodopi, 2007. 143–68. Google Books preview
  • “Winterson’s Recent Work: Navigating Realism and Postmodernism.” Jeanette Winterson: A Contemporary Critical Guide. Ed. Sonya Andermahr. Continuum, 2007. 146–62.
  • “W(h)ither Postmodernism: Late Amis.” Martin Amis: Postmodernism and Beyond. Palgrave Macmillan, 2006. 158–79. Also the Introduction, 1–8.

Visual Culture and Advertising

  • “Visualizing the Virtual: Alejandro G. Iñárritu’s CARNE y ARENA, A Case Study.” Advertising and Society. Cognella. Accepted for publication.
  • “The Artful Marketing of Irish Culture: Dublin’s Icon Walk.” Advertising and Society. Cognella. Accepted for publication.
  • “YOLO’ing your Book Launch, or (ahem) Multi-channel Cross-promotion for the Digital Age.” Invited blogpost. Fifteen Eighty Four, Academic Perspectives from Cambridge University Press. 21 July 2026. cambridgeblog.org

General Reference

  • “Aldous Huxley: A Centenary Bibliography (1978–1995).” Journal of Modern Literature 20.2 (Winter 1996): 223–38.
  • Nine entries for the Oxford Encyclopedia of British Literature. Eds. David Scott Kastan et al. Oxford University Press, 2005. On Elizabeth Bowen, Arthur Conan Doyle, Graham Greene, Aldous Huxley, Kazuo Ishiguro, David Lodge, Edna O’Brien, Salman Rushdie, and Jeanette Winterson.
  • “Kingsley Amis” and “Martin Amis.” The Blackwell Encyclopedia of Twentieth-Century Fiction. Eds. Brian Shaffer et al. Blackwell, 2011.
  • “Kingsley Amis.” The Literary Encyclopedia. Eds. Robert Clark, Emory Elliott, and Janet Todd. The Literary Dictionary Company, 2005.

A complete list of publications and papers appears in my curriculum vitae (PDF).